CLIENT
H and H Healthcare Center
PRINT, GRAPHIC DESIGN, BRANDING
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Brand kit, Yard sign, Banner, Embroidery
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GOALS
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Update the current logo to use on various collateral
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Establish brand guidelines to create uniformity
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Keep the classic qualities of the practice logo while differentiating the non profit
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Reach the community and inform them of this new non-profit
CHALLENGES
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Current logo was not representative of the mission
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No branding kit or guidelines
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Logo could not look like the H&H Health, Inc. logo, must be distinct but seem connected to the practice
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OUR APPROACH
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Create a simplified brand guidelines which could be rolled out easily
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Reformat and refresh the current logo to keep a classic and clean design
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Use an approachable color palette to draw visitors in
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Establish a classic and modern brand identity
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