CLIENT

H and H Healthcare Center

PRINT, GRAPHIC DESIGN, BRANDING

  • Brand kit, Yard sign, Banner, Embroidery

GOALS

  • Update the current logo to use on various collateral

  • Establish brand guidelines to create uniformity 

  • Keep the classic qualities of the practice logo while differentiating the non profit

  • Reach the community and inform them of this new non-profit

CHALLENGES

  • Current logo was not representative of the mission

  • No branding kit or guidelines

  • Logo could not look like the H&H Health, Inc. logo, must be distinct but seem connected to the practice

OUR APPROACH

  • Create a simplified brand guidelines which could be rolled out easily

  • Reformat and refresh the current logo to keep a classic and clean design

  • Use an approachable color palette to draw visitors in

  • Establish a classic and modern brand identity