CLIENT
The EPIC Foundation
SOCIAL MEDIA
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Platforms Managed: Instagram, Facebook, Linkedin, Twitter
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Services: Social Media Management, Content Creation, Strategy, Graphic Design
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GOALS
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Create consistent messaging and visuals across all social media platforms that align with the mission of The EPIC Foundation
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Develop account engagement and reach the targeted audience
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Use social media platforms to host fundraisers for student scholarships and programs
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Engage and connect with the community
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​Reach 1,000 followers on Instagram in 4 months
CHALLENGES
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Lack of consistency in creating and sharing content
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Low engagement and reach on all platforms
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In need of a social media strategy to showcase the work the non-profit was generating in the community
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OUR APPROACH
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Establish a content strategy centered around the mission and vision of EPIC
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Ensure all messaging is consistent across the EPIC website and social media platforms
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Use the EPIC brand kit to establish a consistent look and feel in each post
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Interact on all platforms with the EPIC community to grow brand awareness
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NOTEWORTHY WINS
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In the first 30 days, we increased Instagram impressions by 605% and saw a 304% increase in profile visits
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We reached our client’s goal of 1,000 Instagram followers in 4 months, adding +541 new accounts to the company’s page
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In the first 6 months, we reached 38,521 Instagram accounts and had 4,406 profile visits
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Established a new LIVE series called EPIC Chats where EPIC could connect and engage with community leaders
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Hosted a fundraiser campaign via Instagram for Giving Tuesday with a goal of $500, but exceeded our goal and raised a total of $2,020 towards scholarships
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Assembled and managed quarterly fundraiser campaigns
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EPIC Access Program Fundraiser March 2022 & June 2022
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